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Dig-IT! Blog, Weekend Reader

Everything Important for Going Global – Weekend Reader 16/17-2012

Globalization draws the line at Kinder Schokolade Surprise Eggs. They are outlawed in the US. We learned that when a shipment to us was seized and destroyed by US Customs and Border Protection this Easter.  The world’s best high chair is banned in the US. But email spam from India? Sure, let it in. India is now the world’s largest source of spam. 80% of the world’s sex toys are being produced in China without regulations or standards. Not that we have any interest in them, but it strikes us that harmless toys inside a chocolate egg are banned while toxic adult toys can be named ‘adult health products’ and be legal. Or as one Dig-IT team member said: “Common sense is not common.’  Which is maybe why we need a common sense advisory in the localization industry. Below is what else caught our attention about what’s important for going and being global. Enjoy the reading.

Work HardBe Nice     Your Dig-IT Team

Increase Your Competence Security In Localization Project Management

A new blend of self-paced, online learning modules will help increase your impact on top and bottom lines of your localization program. The Localization Project Management Certification Program sharpens your skills to deliver localized products that are on time, on budget and on quality targets. Courses are self-paced sessions followed by a two-day project management training workshop and certification exam. Enrollment is open now. Learn More…

New Technologies Change $15 Billion Translation Industry

As new technologies continue to change the future of the translation industry, how do translation companies stay relevant and competitive? Andrew Lawless, Founder and President of Dig-IT Consulting, framed that question to members of the Globalization and Localization Association this month. Missed it? Watch the recording here.

See Growth in Your Organization Through Localization

LinkedIn has over 25 million users across Asia due to localization efforts according to The Next Web. It launched several local language websites and opened new offices to expand their growth in the Asian market.  Read more…

How to Be an Effective Global Leader

Harvard Business Review says that all global leaders need to have a global mindset. This includes being able to interpret situations from multiple points of view, be knowledgeable about economic and plitical issues worldwide, and transcend cultural barriers. Click here to learn more on how you can be a global leader.

Large Market for Arabic Language Localization in Mobile Marketing

There is a large Arabic-speaking market waiting for localized content, according to a Plus7 survey. Arabic consumers use their smartphones to make informed purchases and prefer for it to be in Arabic. Read more…

Tablets Quickly Becoming Primary Global Computing Devices

Global tablet sales expected to rise from 56 million in 2011 to 375 million in 2016, according to Forrester which predicst 760 million tablets in use globally by 2016. One-third of these tablets will be purchased by businesses, and emerging markets will drive about 40% of sales. Read more…

Why In-Person Collaboration is Important for Success

In-person collaboration has many benefits – including the promotion of innovation and good customer relationships says CMS Wire. Good collaboration can help resolve problems more efficiently, generate long-term relationships, and create opportunities- all leading to greater success. Read more…

Growing Diversity in US Foreign Languages Calls for Greater Localization

Arabic, Vietnamese, and Mandarin are among the most requested languages in the US’ largest cities., according to Language Line Services. Spanish is still number 1 but there is significant growth in request for other foreign tongues. Read more…

Best Languages for Microblogging

Chinese is the best language for microblogging: A 78-character tweet in English would be only 24 characters long in Chinese, according to The Economist. Japanese is concise too: fans of haikus, poems in 17 syllables, can tweet them readily. Read more…

Americans Make up Bulk of Twitter Users but Dutch Most Active Users

107.7 million of Americans have Twitter accounts. But they are more passive than the Netherlands, Japan and Spain, according to a Semiocast report.. Read more…

Multilingual SEO Tips From Google at SMX Munich

Have one unique URL per set of contents, targeted by country or language.  Find more  of Google’s multilingual SEO tips here.

Under the Hood Of Life/Science Localization

As life/science enterprises mature, the internal support services and the efficiency of multiple workplaces matter as much as cutting edge biological discovery, commercialization and manufacturing. Andrew Lawless will host a panel discussion on solutions for optimizing and scaling operations with two of the leading global scientific instrument manufacturers, Agilent Technologies and Waters Corporation, at Localization World in Paris from June 4-6.

Google Chrome #1 Browser in the World

Google’s Chrome browser became the world’s most popular browser for the first time, topping the charts for just a single day (on a Sunday no less). Read more…

Tips For Global E-Commerce

A solid localized launch plan for international e-commerce websites includes: localization, immersion in local market, research and implementation. Click here for more tips on selling globally from Econsultancy Digital Marketers United.

China: The World’s Largest Online Population

China now has over a half a billion web users. That is greater than the total population of the European Union or the US. Apple said that China was its second-most important market after the US, accounting for 16% of its total revenue in Q4 2011. If Apple cares, maybe you might to. For more facts on China’s Online market click here…

China Fastest Growing Mobile Market

China now accounts for 23% of all Android and iOS activations in the world, whereas just a year ago it was only 8% according to a Flurry report. Read more…

Over A Billion Worldwide But Social Networking not Global 

There are 1.43 billion expected social network users in 2012, but Facebook and Twitter do not command the global market. TencentQZone dominates China; Vkontakte and Odnoklassniki lead the way for social networking in Russia.  Other countries, including Japan, South Korea, Vietnam, and Poland have their own social networking sites. Read more…

Facebook Adds New Indian Languages

Facebook added support several local Indian languages to increase the appeal of its phone app in India, according to The Next Web. Twitter and Google Orkut have also made changes to their sites and apps to engage their Indian audiences. Read more…


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