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Dig-IT! Blog, International Branding, Social Media

The Importance of Social Media to Cross-Cultural Branding

Today, the universal reach of social media has the capacity to influence cross-cultural branding like never before. In fact, the introduction of Facebook, Twitter, LinkedIn and other social media giants has empowered ‘solopreneurs’ and small business owners (in the US) to compete with large corporations in their ability to connect with consumers, businesses and the media. Read more…

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